Coach in Your Pocket

Ari Meisel Featured Image

I’ve discovered a way to scale one-on-one coaching.

Do you know what word I hate these days?

Gamechanger. No, actually it’s two words. Gamechanger and resonate. That one also really bugs me.

The problem is I’ve been conducting my latest venture in a way that is really, what’s the word I’m looking for? Oh, right, game-changing. Damn.

Honestly, I initially structured my private coaching business around what was most convenient for me. Asynchronous communication. It gives me massive amounts of control. It allows me to respond when I have something to contribute. It is efficient and precise.

It turns out this kind of communication is so much more effective than any other coaching I’ve ever done. Happily, my clients are saying the same thing.

Several of them contact me three, four times a day for about a minute with a tactical micro problem I can address quickly. It’s like being a coach in their pocket. I look at it as the next incarnation of my Idea Capture methodology because now there’s a feedback loop.

It’s akin to reading someone’s diary, then someone else (me) critiques and comments on the passages. So the communication takes on a intimate problem-solving component I hadn’t anticipated. I love when that happens.

And while clients see the benefit of unburdening themselves of ideas or issues in a quick Voxer message, they are also finding that the platform works well with circumspection. I’ve been getting 12-minute messages when they are in the car on the way home.

There is no “real-life” situation where somebody will talk for 12 minutes straight — no coaching session, no therapy session, no phone call with a friend. Even if the other person lets you ramble on, you’re not able to do it. You’re going to react to facial reactions. You’re going to lose your train of thought. You’re going to get interrupted.

There’s something empowering about this odd vacuum chamber of Voxer that enables people to share some deep private stuff. It gives me so many insights into the entrepreneurs I’m coaching; profound observations and self-appraisals that help me be a better coach to my clients.

Now people say tech makes things less human, but that’s not what I’m finding.

For example, I’m conducting all my sales over Voxer. The platform allows me to answer my Voxes myself. You know it’s me because it’s my voice. It’s not an assistant. It’s not a salesperson.

The cool part is if somebody is not willing to have a sales conversation with me over Voxer, then they’re not going to want to be coached over Voxer. It’s a solid, wheat from the chaff litmus test.

Also, somebody doesn’t have to book a call three days from now that they either won’t show up for or sit through a 45-minute pitch that’s supposed to convince them that I’m the right person.

The platform is the pitch.

I have 12 clients right now, and we’re working at an incredibly intense level. Our conversations are deep and daily, and I don’t have a single call scheduled on my calendar. Clients are getting my attention, and we are solving problems quickly and well.

Now, after many years of experimenting with all kinds of coaching systems and methods, I landed on a perfect fit for me. It will not work for everyone, but I’m stoked; it works equally well for me and the entrepreneurs I help.

most popular