“When you reach a fork in the road where one founder wants to go one way and one wants to go the other, you can not take both forks.” Today, it’s just me. A letter of how and why I’ve changed my direction. Not going back to, but a revival of my brand and endeavors that allowed me to be closest to the work I crave the most: help someone reclaim their time.
This is when I feel **the** most impactful. In this episode is the I wrote this letter to my community detailing this transition. The why and the what’s next. Several of the core values from the [company I co-founded](http://www.getleverage.com) such as “love what you do”, “learn from experience”, and “never settle” are being felt and honored in full force throughout these weeks following this transition.
I chose to take my fork in the road on my own, following my heart and focusing my attention on the thing I am most passionate about: people. My future, is the reaffirmation, expansion, and evolution of Less Doing and the Optimize, Automate, Outsource framework through the Less Doing Labs, the Less Doing Coaching Certification, The Less Doing Mastermind, and my own speaking and consulting.
I can’t wait to see what challenges I get to work on tomorrow. Find out more about what we are doing at [www.lessdoing.com](http://www.lessdoing.com) Join the Less Doing Labs Community [here](https://slackpass.io/p/lessdoinglabs). Follow Ari on [Facebook.](https://www.facebook.com/lessdoing/) Make it an effective day! ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message