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Clay Hebert – Crowdfunding Hacks

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# Episode 145


In Episode #146 talks to Clay Hebert of [Crowdfunding Hacks](, a blog that talks tips and tricks when it comes to crowdfunding. During the interview, Clay details the differences between IndieGoGo and Kickstarter, explains what makes a campaign a boon versus bust and why some products simply don’t work for crowdfunding.

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**Time Stamped Show Notes:**

– 30:00 – Introduction of Clay Hebert of [Crowdfunding Hacks](

– 31:22 – Clay explains what he does: Help entrepreneurs fund their dreams using IndieGoGo and Kickstarter

– 32:34 – The concept of crowdfunding

– 35:10 – What _shouldn’t _be crowdfunded

– 35:35 – There needs to be a tribe of people who will get excited about the product being crowdfunded

– 35:46 – Is it a portable story that the backer will _want _to tell their friends about?

– 36:35 – You won’t get funding just based on the quality of your product: the quality of your marketing and your ability to find people who are willing to get interested are more important

– 37:55 – The importance of setting the right funding goal

– 38:12 – One of the biggest myths surrounding crowdfunding is the existence of a “crowd”

– 38: 35 – Set the funding goal as low as humanly possible to complete the project and deliver on your guarantees

– 39:00 – Lower goals give confidence for later backers

– 40:10 – Crowdfunded products are proof of market AND traction

– 40:35 – The two elements that make or break a crowdfunding campaign?—Traffic and conversion

– 41:10 – Traffic is rarely the issue, it’s conversion

– 41:45 – Tell a great story with the video and keep it as short as possible, ideally 2 minutes or less

– 43:07 – Own a position in your customer’s mind

– 43:40 – Fundraising and crowdfunding are NOT the same

– 45:15 – Fulfillment risk

– 46:00 – Lack of clarity—poor copywriting—is a huge issue with branding and marketing

– 47:45 – Momentum is big—Use the bartender fish —

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