In this episode of the Less Doing Podcast, Ari interviews Cole Hatter, host of the annual Thrive Conference, a business coach, and a former firefighter.

Listen as Cole shares his journey from life as a firefighter, to brain injury survivor, to coach who spends each and every day working hard to help and inspire others life lives they could never imagined possible. **Key Quote:** “I believe that business can be the number one catalyst in the world for change.” **What You’ll Learn:** – What the Thrive is and how its format flows. – Why Cole started his professional life as a firefighter. – How Cole’s real estate success practically evaporated overnight in 2008. – The importance of investing in yourself. – Why Cole never released his book. – How Cole uses entrepreneurship as a catalyst for fulfillment. – The importance of scaling up.

– Why outsourcing is the easiest way to optimize productivity, but only if done properly. – How to identify your strengths, and sidestep your weaknesses. – The key to focusing on money generating activities. ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message