In Episode #203 Ari shares the Less Doing Podcast with [Floyd Marinescu](http://www.floydmarinescu.com/), CEO and Founder of [C4Media](http://c4media.com/about.html), a media company that focuses on delivering unbiased content and information in the enterprise development community, through two main platforms, [InfoQ](http://www.infoq.com/) and QCon Conferences.
Listen as Ari and Floyd discuss the challenges of running a company in the virtual space, and the tricks they use to make it all work.
**Time Stamped Show Notes:**
– 12:55 – Introduction of Floyd Marinescu, CEO and Founder of [C4Media](http://c4media.com/about.html)
– 13:40 – At the age of 37, Floyd has only had eight months of in-office experience—he’s always worked virtually
– 14:19 – Floyd defines what C4Media does
– 15:03 – Floyd is based in Toronto—his company is based EVERYWHERE
– 17:51 – Floyd’s company has yet to find a reason to pivot from Skype and Hangouts instead of Slack
– 18:48 – Slack doesn’t support threading really well which can be a problem
– 19:19 – Running a virtual company is all about understanding rhythm—without rhythm it doesn’t work
– 21:23 – Make your employees actively ask the question “Am I stuck?”
– 22:12 – When people are left alone, their productivity soars
– 22:55 – When you’re not forced to commute, when you’re not force to interact with co-workers merely for the sake of sustaining social norms/etiquette, your energy levels and focus remain high from sunup to sundown
– 24:24 – Floyd breaks down his day in detail
– 26:26 – If it’s not on the calendar, it doesn’t exist
– 28:31 – On-boarding and transparency are integral to the success of any business, not just a digital business
– 29:50 – Be bottom-up in every respect, encourage employees to self-report
– 33:10 – The one quality Floyd looks for in employees joining his virtual environment?—transparency and accountability
**5 Key Points:**
1. Once your employees are ramped-up, give them your trust, give them autonomy.
2. Encourage your organization to operate from the bottom-up.
3. Transparency and accountability are the two things your employees MUST have—everything else can be taught.
4. Never be afraid to ask yourself “Am I stuck?” and “Do I need help?”
5. If you need your conversations stacked, don’t use Slack.
– [How to Bootstrap Prison](https://t.co/1FTgCiyopV)
– An article from Entrepreneur magazine about the savviness of the incarcerated – [The Interest in Having Children](https://t.co/68qR5jZlhq)
– A questionable test comparing reactivity to porn in men, and their desire to have children – [Beepi](https://t.co/XPhGRxc1Oe)
– Your personal shopping assistant – [Esper](https://t.co/04BozirKOB)
– How you spend your time each week – [OverLap](https://t.co/ix9BSo4Sjd)
– An AI scheduling assistant – Call 1-844-i-do-less – Toll-Free number, Press “0” to speak with a Less Doing Certified Coach – Text DOLESS – Text DOLESS to 33733
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– Original Music provided by [Felix Bird](http://2014.felixbird.com/)
– Audio Production by [Chris Mottram](https://www.linkedin.com/pub/christopher-mottram/96/b12/708)
– Show Notes provided by [Mallard Creatives](http://www.mallardcreatives.com/Testimonials) ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_ — Send in a voice message: https://anchor.fm/lessdoing/message