I sat down with George Bryant for a “Fireside Chat” during our three-day intensive workshop in Miami in March. It is impossible to not be inspired by George’s passion, resolve and genuine love for his customers.

His process for engagement is priceless and his rapid-fire delivery of value, makes a talk with him, one to replay over and over again. “We mapped out a customer journey to understand people’ decision-making points, to understand their pain points, solve them, and then give them things that didn’t require them to buy, but actually help them create a solution on their own, then our product became a supplement to that routine.” The 3 things customers need:

– Permission to take an action. – To feel safe doing it. – A promise that you will hold them accountable. [Multiply Your Efficiency in the Less Doing Labs](https://www.lessdoinglabs.com/24hours?utm_source=podcast&utm_medium=link&utm_campaign=episode314 “Multiply Your Efficiency in the Less Doing Labs”) ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message