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Jesse Kaplan – Parcel Podcast

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# Episode 110

**Summary:** In Episode #110 Ari sits down with Harvard-grad and budding entrepreneur [Jesse Kaplan]( of [Parcel](, an “off-hours delivery service for online shoppers.” During the interview, Jesse and Ari talk about the strategy behind founding a business, the importance of optimization and how technology has an indispensable role in assuring the smooth operation of Parcel.

**Time Stamped Show Notes:**

– 15:55 – The introduction of Jesse Kaplan, the founder of_ Parcel_

– 16:09 – Jesse provides his definition of what Parcel is as a business

– 16:30 – Jesse defines how Parcel works as a service

– 17:15 – At this time, Parcel serves all of Manhattan and parts of Brooklyn

– 17:44 – All deliveries are performed by Parcel employees, _not _independent contractors like bike messengers

– 18:15 – To work with Parcel, all packages must be under 30lbs and no more than 2ft in any dimension

– 19:27 – The service costs $5 _per delivery_ and a delivery can include multiple packages _if_all orders arrive to the Parcel facility on the same day

– 21:12 – Right now, Parcel is focused on nighttime delivery, but there are plans to expand to early morning and weekend hours as well

– 21:25 – Ari defines why he likes Parcel over a service like Amazon Lockers

– 22: 10 – Parcel integrates with a 3rd party routing software rather than doing it all in-house

– 23:28 – Most of the proprietary technology Parcel has built is designed to optimize the_driver procedures _rather than the _driver route_

– 23:51 – This proprietary tech allows for highly-customizable deliveries: drivers can be notified by customers of broken doorbells, sleeping children, etc.

– 24:30 – Jesse mentions Viamente and Routist

– 25:10 – Jesse explains how the idea for Parcel came to him

– 28:40 – _Are there plans to scale to other cities?_

– 30:20 – Most Parcel-to-User, User-to-Parcel communications are handled by text message

– 31:00 – Retailer partnerships are the future for Parcel

– 32:05 – The full-time Parcel team is only 4 people (including Jesse) at this time

– 33:00 – There have been mishaps and associated learning experiences along the way

– 33:38 – Jesse’s Top 3 Tips to be More Effective:

– 33:53 – There is a lot of value in establishing a routine

– 34:32 – Be conscious of _how _you are using your time

– 35:07 – Surround yourself with as many supportive people _as possible_

– 35:50 –

**7 Key Points:**

  1.  Starting a successful business does not require a lot of seed money; it requires a great idea and the drive to see it through.
  2. When starting a business, focus on a specific market and geographical area; then refine your processes to a science before expanding.
  3. Concierge services are, in many ways, the future of business.
  4. A business that can accommodate user-specific customization to a high-degree will naturally attract customers.
  5. Convenient communication is a great selling point for a company.
  6. To find success, evaluate _how_ you use your time and find a routine that works.
  7. Do not underestimate the value of surrounding yourself with positive, supportive people.

**Resources Mentioned:**

– [Wendy Myers]( – The founder of _

– [Live to 110]( _the company conducting Ari’s hair/mineral/metal test

– [Plowz and Mowz]( – Snow plowing and lawn mowing on-demand

– [Petalite Flux]( – An IndieGoGo campaign promoting a rapid charging power pack that charges smartphones to 100% in 15 minutes

– [Viamente](https:/ — Send in a voice message: