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Mark Alexander – ARX fit

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# **Summary:**

In Episode #114 Ari interviews Mark Alexander, CEO of [ARX Fit]( the company behind a new, eCentric-focused fitness technology. During their conversation, Ari and Mark discuss in great detail the science and tech behind_ARX_ as well as the common oversights of entrepreneurs entrenched in the day-to-day of their business.

**Time Stamped Show Notes:**

– 23:04 – Introduction of [Mark Alexander](, CEO of _AXR Fit _podcast

– 23:41 – Mark defines _ARX _as an abbreviation and as a company

– 24:00 – Man vs Machine; the machine is always going to be stronger

– 25:08 – eCentric training defined

– 25:38 – The _bang for the buck _in exercise comes from the eCentric motion

– 27:33 – _ARX _mirrors force-output capability all of the time

– 28:37 – The technology follows high-intensity training principles

– 30:25 – Though it may not seem like it, explosive training _is_ possible with _ARX_

– 32:25 – Visualization and actual physical practice of an activity can have similarly positive results

– 33:00 – Safety and the _ARX_

– 33:55 – The technology isn’t just for strength training; it’s also for rehab and stretching

– 35:35 – Resistance is created with the _ARX _via a pulling force

– 36:34 – The prescribed workout for _ARX _is…

– 38:05 — The R&D process has taken several years…getting to a scaled production run was no easy task

– 39:00 – Mark defines his current _ARX _workout

– 42:00 – The _ARX Omni _is officially launching in January 2015

– 44:05 – What are your _Top 3 Tips for Being More Effective?_

– 44:29 – Value and respect time

– 45:05 – Surround yourself with the _right _people

– 45:52 – Take care of your health; mental, physical and spiritual

– 46:41 –

**7 Key Points:**

  1. eCentric training is the most efficient and effective way to train.
  2. Visualization and actual physical practice of an activity can have similarly positive results.
  3. The _ARX _is for strength training, rehabilitation _and _stretching.
  4. Research and development for a product is not an overnight process, it can take years; stay committed.
  5. Value, respect and take advantage of your time – Love thy calendar.
  6. Set aside time every day to accomplish the tasks _only you _can accomplish.
  7. Always keep an eye on your mental, physical and spiritual health.

**Resources Mentioned:**

– Less Doing Internship – Ari is planning to create a formal Less Doing internship program; Interested parties can reach him via the [Less Doing Contact Page](

– [Less Doing Live Event]( – The Less Doing LIVE event in NYC is less than six months away!

– [Calvin App]( – A collaborative to-do list for making plans; Those interested in testing the Beta version of Calvin app, please contact [](

– [Hush]( – A Kickstarter campaign for the world’s first _smart_ earplug

– [Calltag]( – An app that allows users to notify their contacts _why_ they’re calling

– [The Happy Home]( – $10 per month in-home maintenance

– [Satellite Eyes]( – A Mac app that automatically changes desktop wallpaper to the satellite view of where the computer is located

– [MyKickback]( – A service that automates sending refunds through FedEx and UPS

– [USB Necklace](http://techcrun — Send in a voice message: