Mark Fisher is the founder of Mark Fisher Fitness (MFF), which uses very quirky and out-there branding to create a name for itself. By targeting an underserved niche in the fitness industry (people who don’t identify as athletes) and constructing a safe space and community for them to work on their fitness needs, Mark has taken his gym to new heights. He also helps other service-based businesses grow with his Business for Unicorns coaching and consulting practice. — Send in a voice message: https://anchor.fm/lessdoing/message