In this episode of the Less Doing Podcast, Ari and Nick sit down at the Trello headquarters with guests, Michael Pryor (CEO and Founder of Trello) and JD Peterson (CMO of Trello). Listen to learn Trello’s origin story—from concept to execution—how this once nascent company is quickly marching down the pathway to $100M in revenue. PS—don’t you dare call Trello a project management tool any more…find out why in this episode! **Key Quote** “Trello is a visual collaboration tool.

The three words that describe it are collaboration, organization, and perspective.” “The strength of Trello is how unstructured it is.” **What You’ll Learn** – How Trello was conceptualized – Why you shouldn’t crowd source for a name internally – Trello is NOT a project management tool but a visual collaboration tool – Why these – Collaboration, Organization, Perspective — are the best words to describe Trello. – Why there isn’t a “one way” to use Trello.

– Using Trello for communication and integration with Slack – The meta activities Trello is working on to indicate card status – What attracts people to Trello and why they are joining the movement – Learn how to see the really important things that are happening with your boards – How the road to $100M for Trello looks – How Trello meet-up events work – How to invite people to the platform and show them how to use it – The strength and weakness of Trello is being unstructured – Trello.com/inspiration is where people can share boards – Collecting concerns to see what issues there are – Why working at Trello is not a job, but a part of your life – How Trello can be used to make you more effective ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message