OAO and Technology

In this episode, Ari interviews Trivinia Barber, the founder of [Priority VA](https://priorityva.com/). Priority VA provides dedicated Virtual Assistants with the skills and flexibility needed to handle anything from routine administrative tasks to more complex business and marketing initiatives. In this episode, Trivinia and Ari discuss the joys and challenges of running a VA company, what separates a good VA from a great VA, and how people can utilize a VA in the most effective manner.

**Common Misconceptions About a Virtual Assistant

** Many people have never heard of a VA or are laboring under false assumptions about what a VA can do. VAs can run the gamut from basic administrative tasks to more complex business development projects and everything in between! Listen as Ari and Trivinia discuss what a VA can do and how they can partner with you in your life and business to accelerate your success. **What Makes a Virtual Assistant Great

** Trivinia explains how she hires VAs and the vetting process she goes through to ensure her company has the highest qualified candidates. For her, character traits regularly trump certifications and skills. In this episode, Trivinia explains why that is, why that is such an extraordinary benefit to her clients, and how she chooses who she works with.

**Continuous Training for the Most Skilled Virtual Assistants

** One of the things that sets Prioroity VA apart from other VA services is their focus on continued growth. Trivinia shares with Ari how she makes learning a part of the culture in her business and the opportunity she provides her VAs to continue to hone their skills so they can best serve their clients.

**What to do When it’s Not a Match

** Sometimes the VA client-relationship doesn’t work out. Trivinia and Ari discuss tasks they have had to say no to and how turning people down in the right manner can help to build your brand. If you have ever considered using a Virtual Assistant but aren’t sure where to begin, don’t miss this episode of the Less Doing podcast!

0:25 – Ari opens the show and introduces his guest, Trivinia Barber.

1:45 – Trivina explains what her company does and the wide range of tasks a VA can perform for clients.

2:41 – Trivinia shares advice on how clients can build trust with their VAs.

3:47 – Trivinia explains her background and why she started Priority VA.

6:06 – Ari and Trivinia discuss how a VA is really a partner with you in your business and the advantages they can have over an in-person assistant.

7:25 – Trivinia shares what she believes makes a VA great and how she hires VA based on this belief.

9:50 – Ari and Trivinia discuss tasks that should be outsourced but often aren’t.

11:16 – Trivinia explains what her team looks like and how she uses a VA in her life and business.

12:35 – Ari and Trivinia talk about the most in-demand skills for VAs today.

13:38 – Trivinia shares advice on how you can find the best VA for your situation.

15:20 – Trivinia offers tips for keeping your VA motivated and engaged.

18:25 – Ari and Trivinia discuss some of the craziest tasks their VAs have been asked to complete. They also share what they do when a task can’t be completed and how the team rallies to help solve complex problems.

25:33 – Trivinia shares her top three tips to help people become more effective.

27:15 – Ari closes the show Go to [Priorityva.com/ari](https://priorityva.com/recommended-by-ari-meisel/) to find out more about how Priority VA can benefit you! If you enjoyed this episode of the Less Doing podcast and want even more tips for improving your productivity, join our community on [Facebook](https://www.facebook.com/groups/lessdoinglabs/). ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

_“At this point, I personally am about to hit 7 years…It’s like a 40-minute video at this point… I’ve not forgotten a day of my life since I started.” Cesar Kuriyama, creator of 1 Second Everyday_ In our fast-paced world, it can be hard to keep track of the important moments that happen every day. Time goes by in a blur, months blend into the next, and it’s easy to suddenly find yourself unable to remember what you’ve done with your time.

This can be discouraging and have a negative impact on mood and productivity. Cesar Kuriyama has developed a solution to this problem with the app 1 Second Everyday. This app provides a simple, user-friendly way to create a video journal made up of – you guessed it! – one second from every day of your life. In this episode, Ari and Cesar discuss the app, the amazing benefits it’s providing its users, and how it creates a meaningful way to look back on your life.

If you’ve ever wanted to know how to keep a video journal, you don’t want to miss this episode! Do You Struggle With Keeping a Journal? Well, Here’s an Easy Way! The benefits of journaling are well known. The process can improve memory, boost your mood, encourage mindfulness, and increase overall happiness. However, many people don’t know how to keep a journal or struggle to maintain a journaling habit. Hear how 1 Second Everyday makes it easy, fun, and memorable to keep a video journal. Creating Habits for Success Much research has been done on how habits are created and how people can harness the power of habit to improve their daily lives.

This issue created unique challenges for Cesar and his team throughout the development of the app. In this episode, Ari and Cesar discuss the complex science of habit and how Cesar’s ultimate goal is to help people live a better life by installing positive habits. An App for Greater Effectiveness Studies are currently being done on the impacts of 1 Second Everyday on its users. Initial results and personal stories reveal a significant effect on the happiness, well-being, and effectiveness of the people using this app. Hear Cesar share these stories as well as his top three tips for being more effective. Outline of the Show:

[0:28] – Ari opens the show and introduces his guest, Cesar Kuriyama.

[0:57] – Cesar explains the inspiration behind the app.

[6:30] – Cesar shares his personal experience with using the app as a journal to remember the meaningful moments from his days.

[7:38] – Deciding what moment to use can be stressful for some people. Cesar offers some advice.

[10:10] – Cesar explains some of the features and how it works.

[12:44] – The science of habit-forming impacts the development of 1 Second Everyday. Research is being done on the effects of the app on its users.

[16:18] – Cesar explains how he chooses his second.

[17:45] – There are many exciting new updates being released between now and the new year.

[20:20] – 1 Second Everyday is helping people to install better habits in their lives.

[22:00] – Cesar shares his top three tips to be more effective to include the benefits of trusting your gut, the value of reading and research, and how to make a distributed team function well.

[26:03] – Cesar talks about new updates to the iOS version of the app versus the Android app and shares information on some great new features.

[28:58] – Ari closes the show. Resources: [1 Second Everyday](https://1se.co/) 1 Second Everyday on [iOS](https://itunes.apple.com/us/app/1-second-everyday-video-diary/id587823548?mt=8) 1 Second Everyday for [Andriod](https://play.google.com/store/apps/details?id=co.touchlab.android.onesecondeveryday&hl=en) If you enjoyed this episode of the Less Doing podcast and want even more tips for improving your productivity, join our community on [Slack](https://go.lessdoing.com/labsoptin) or [Facebook]( — Send in a voice message: https://anchor.fm/lessdoing/message

[Emily LaRusch](https://www.linkedin.com/in/emily-larusch-8199586/) is the founder and CEO of [Back Office Betties](http://www.backofficebetties.com/), a virtual receptionist company for small business owners. Before creating Back Office Betties, Emily worked at JP Morgan Chase, Quicken Loans and Wells Fargo. Discover why Nick prefers Emily’s company before others who provide the same service. Emily also shares how the business works, the tools and software that run their ship and how Emily secures her best hires.

**What You’ll Learn**

1. What Back Office Betties offers as a virtual receptionist company for small business owners
2. How Back Office Betties creates tools using [ProProfs](http://www.proprofs.com/training/) for their team
3. How Emily’s team utilizes [Zoho](https://www.zoho.com/) for all their needs
4. The software that Emily uses to streamline their processes
5. The price of using Emily’s services (average cost of the service is $260 a month)
6. The total number of employees of Back Office Betties is 13 and all are working from home
7. Where Emily hires her employees (ex. [Flex Jobs](https://www.flexjobs.com/))
8. The hiring process for Emily: 1. includes ads, phone interviews and a live process test
9. How Back Office Betties takes calls and is capable of doing warm sales
10. Their current number of clients – Make sure you subscribe, rate and review our podcast and then send a screenshot of the review to us and you could win access to an elite pool of entrepreneurs and productivity experts through Leverage Labs!

All previous episodes and resources can be found at [www.leveragepodcasts.com](http://www.leveragepodcasts.com/) ——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https:/go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message

[www.ouraring.com](http://www.ouraring.com) – Coupon Code: leverage [Petteri Lahtela](https://www.linkedin.com/in/plahtela/) is the CEO and co-founder of [Ōura](https://ouraring.com/), the first wellness ring and app.

Petteri is a serial entrepreneur with over 21 years of experience in creating hi-tech products and building international businesses. His strengths include improving profits, leadership and management across several cultures and business disciplines, as well as business creation and development.

Listen as Petteri discusses The Ōura Ring and how it can help better your mental and physical performance by assessing how your body responds to your current lifestyle.

## Key Quote ##

“Our passion is for people to understand how unique they are and how they can keep up with their performance.”

What You’ll Learn

1. What the Ōura ring can do for your health and wellbeing0

2. How the Ōura ring work

3. Why the Ōura ring is an innovative product

4. Why it is important to get the data of pulse amplitude in different sleep stages

5. The data the Ōura ring assesses from you

6. The three different versions of the Ōura rings

7. The future for Ōura ring

8. The features of the Ōura ring (ex. waterproof)

9. Where the core team of Ōura is located.

10. The top three pieces of advice from Petteri Lahtela:

11. People are unique

12. Small changes in life and daily routines can affect performance—mentally and physically

13. People can realize their passion by how their body responds to their lifestyle Less Doing Podcast Resources – [www.leveragepodcasts.com](http://www.leveragepodcasts.com)

——- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https:/go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) — Send in a voice message: https://anchor.fm/lessdoing/message